Cameroon
Theme: Trusted Partner
Channel: Mass media
Target Group: Couples
Description of Behavioral Problem
Couples do not use condoms with regular partners and therefore are at increased risk for HIV/AIDS.
Program Description
Research Summary
Communications objectives were based on focus group discussions and base line survey with 15-24 year olds. Findings indicated 1) high rates of sexual activity (70% by age 18, 50% of all 20-24 males report 2 or more sexual partners in the last 12 months), 2) there is low consistent condom use between regular partners, 3) risk assessment is based on judgment of partner but not on previous sexual history.
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Execution
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Media Type
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File Name
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Couple with Photo Album
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Video
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Cameroon TV spot (bedroom)
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Creative Brief (in French)
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Creative Brief
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Cameroon CB 1
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Post Test Results (in French)
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Post Test Results
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Cameroon PT 2
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