Cameroon

Theme: Empowerment/Taking Action
Channel: Mass media
Target Group: Women

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Description of Behavioral Problem
More females need to be empowered to purchase and use condoms.

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Program Description

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Research Summary
Communications objectives were based on focus group discussions and base line surveys with 15-24 year olds and in-depth interviews. Findings Indicated that 1) disapproving shop keepers are perceived as barriers by females wanting to buy condoms, 2) there is solidarity between same age female friends, who are a source of support.

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