Cameroon
Theme: Condom Use Negotiation
Channel: Mass media
Target Group: Women
Description of Behavioral Problem
Females negotiating safe sex is acceptable, but not common.
Program Description
Research Summary
Communications objectives were based on focus group discussions and base line survey with 15-24 year olds. Findings indicated high rates of unprotected sex, especially among regular partners. Although males typically make decisions about condom use (and prefer not to use), if females insist some males will accept.
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Execution
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Media Type
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File Name
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Creative Brief (in French)
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Creative Brief
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Cameroon CB 1
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Post Test Results (in French)
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Post Test Results
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Cameroon PT 2
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Condom Negotiation TV Spot
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Video
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Pool Hall TV Spot
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