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Cameroon

Theme: HIV Awareness
Channel: Mass media
Target Group: Youth

Description of Behavioral Problem
100% Jeune is a newspaper used to entertain youth and a method to bring up various sensitive issues related to sex, HIV/AIDS and reproductive health in a non confrontational manner.
Program Description

Research Summary
Focus group discussions and base line surveys were conducted with 15-24 year olds. Findings were used to identify important issues which were then addressed in the 100% Jeune newspaper.

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Executions:
Execution Media Type File Name
100% Jeune, April 2003 Print 100% Jeune Apr 03 1 Details
100% Jeune, April 2003 Print 100% Jeune Apr 03 2 Details
100% Jeune, April 2003 Print 100% Jeune Apr 03 3 Details
100% Jeune, February 2003 Print 100% Jeune Feb 03 1 Details
100% Jeune, February 2003 Print 100% Jeune Feb 03 2 Details
100% Jeune, February 2003 Print 100% Jeune Feb 03 3 Details
100% Jeune, August 2001 Print 100% Jeune Aug 01 1 Details
100% Jeune, August 2001 Print 100% Jeune Aug 01 2 Details
100% Jeune, June 2001 Print 100% Jeune June 01 1 Details
100% Jeune, June 2001 Print 100% Jeune June 01 2 Details
100% Jeune, June 2001 Print 100% Jeune June 01 3 Details
Creative Brief (in French) Creative Brief Cameroon CB 1 Details
Creative Brief (in French) Creative Brief Agency Brief Details
100% Jeaune Posters Print toi aussi Details
100% Jeaune Posters Print avec le sida Details