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Cameroon

Theme: ABC
Channel: IPC
Target Group: Youth

Description of Behavioral Problem
Basic information needs to be provided on methods to prevent the transmission of HIV.
Program Description
ACMS's adolescent reproductive health campaign encourages preventative reproductive health behaviors among 15 to 24 year old youth, including abstinence, fidelity, partner reduction and correct and consistent condom use. Branded 100% Jeune, all activities are designed to provide models for positive behavior. Ongoing activities include weekly call-in youth radio shows that include discussions on reproductive health topics and a healthy dose of popular music. A monthly magazine, 100% Jeune Le Journal is the second most widely read publication in the country. Comics, magazines, and brochures are distributed to reinforce health messages.
Research Summary


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Executions:
Execution Media Type File Name
100% Jeune Creative Brief Creative Brief 100% Jeune Creative Brief Details
100% Jeune Comparative Report Post Test Results 100% Jeune Comparative Report Details
100% Jeune Magazines Print February 2005 French Details
100% Jeune Magazines Print March 2005 English Details
100% Jeune Magazines Print March 2005 French Details
Guide to Cool Brochure Print reglos guide-p1 Details
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Solange Comic Book Print Solange Comic Book Details
Solange Comic Book Print Solange Details