Angola
Theme: HIV Awareness
Channel: Mass media
Target Group: Youth
Description of Behavioral Problem
There is a lack of knowledge and awareness of how HIV/AIDS is transmitted.
Program Description
Research Summary
A baseline KAP survey that included 2,419 15-24 year olds was carried out in Luanda, Angola. Findings indicated that while 47% of men and 40% of women are very worried about contracting AIDS, there are significant barriers to condom use. Only 62% of men and 59% of women think that a woman should insist that her partner use a condom. In addition, 25% of men and 22% of women think that the suggestion to use condoms means lack of trust in the partner. 43% of men and 38% of women (who ever asked their partners to use a condom) were refused by their partners. 16% of men and 14% of women think they could recognize someone with AIDS just by looking at them.
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Execution
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Media Type
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File Name
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Telenovela CB
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Creative Brief
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Angola Telenovela CB
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Awareness TV Spots - "Fight AIDS"
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Video
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Angloa Awareness TV - Actress.mpeg
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Awareness TV Spots - "Fight AIDS"
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Video
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Angloa Awareness TV - Red Ribbon Military.mpeg
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Awareness TV Spots - "Fight AIDS"
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Video
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Angloa Awareness TV - Red Ribbon Poet.mpeg
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Risk Perception Brochure
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Print
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Risk Perception Brochure
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